E-commerce website Myntra is set to change its logo after a Mumbai-based activist lodged a complaint with the state cyber police, alleging that the company’s signage was “insulting and offensive” towards women.
Founded in 2007, Myntra was acquired by e-commerce giants Flipkart in 2014 and was later merged with Jabong to expand its base. It has since grown to become one of the country’s biggest online fashion websites.
The complaint was lodged by a woman named Naaz Patel, the founder of an NGO called the Avesta Foundation. She filed the complaint in December last year, demanding the removal of the logo and calling for action to be taken against the company. Patel alleged that the old logo resembled a naked woman.
The response came from Myntra
Mumbai Police’s cybercrime department later sent an email to Myntra, informing the company about the complaint. Responding to the complaint, the Flipkart-backed e-commerce giant has said that it will change its logo within a month’s time.
While the company is yet to unveil its new logo, it has already started the process of replacing the old signage on all platforms, including the website and app. Myntra has also issued printing orders for packaging material with their new logo, as per reports.
“We found that the logo was offensive in nature for women. Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month’s time,” DCP Rashmi Karandikar, Cyber Crime Department of Mumbai police told Jagran English.
In a tweet, Avesta Foundation said: “Congratulations to our founder. She did it what apparently seemed impossible. Thank you, everyone, for your support. We’re overwhelmed by the response. Kudos to @myntra for addressing the concerns and respecting the sentiments of millions of women”. As per sources, the complainant had alleged that the present logo of Myntra resembled a naked woman. The decision to change its logo has received a mixed response across the internet.