Business of Beauty



Just a quick background story as to why I began this blog. This space is for me to document my thoughts, my questions and my experiences about, “The Business of Beauty” for myself just as much as it is to share and build relationships with you.

I was brainstorming with my sales and marketing team about what to write because I knew I wanted to start a blog but all the ideas were the typical “How Tos” or “Beauty Product Reviews” etc.

The truth is that I really don’t care about that stuff that much- I just don’t. I’m most passionate the business side of the beauty industry and so that is direction my team chose to go in and I hope to meet as many of you as possible along this journey.

Beauty to me is being whoever you want to be and basking in the freedom of doing so. It’s about self expression; finding yourself and reinventing yourself ,but enjoying the journey at every stage. I see many parallels in life and business. My job is to help facilitate that journey with products, education and ideas. I am not an expert on what is beautiful but I am into strategy and execution. If someone shows me a picture and says this is what they want, I like to figure out the steps to get them there. If I do not know an answer I ask my network of professionals what that answer is.

Let me introduce myself. I’m Leanda Shinee, owner of a professional beauty products distributorship as well as a Nail Salon. I’ve been involved in the beauty industry for the last 17 years and working with the business side of things for the last seven.

No, I have not arrived. Acquiring a business is only the first step and as my mentor told me, “Be careful what you ask for because you just might get it.”

I have so much growing to do as an owner and leader. The businesses are not where I want them to be but I have to stick to the plan and keeping it moving. My goal with this blog is to be clear and concise when sharing my experiences of being in the background of the beauty industry.

It is a very personal project to express my thoughts and I cannot wait to see what it evolves into. You can find new content on Today In Bermuda every month.

If you made it this far, thank you!

Sunshine Company will be giving away salon experiences and business advice on LIVE events so follow us on Facebook @LeandaShinee and on Instagram @sunshinecompanybermuda.

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