• Written by  Shai Scott
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Island Treat Jahchey Tyrell Island Treat Jahchey Tyrell

Jahchey Tyrell, 22, is not just showing the island her love for fashion via her blog, but she took it a step further by creating an online store for her viewers and continues to find bigger and better ways to expand her brand.

University student Shai Scott sat down with Jahchey to get the inside scoop on what to expect next from this future fashion guru; as well as allowing Bermuda to get to know the face behind Undefined Threadz.

SS: What is a quote that you live by?

JT: Fashion changes, style endures – Coco Chanel

SS: Are you originally from Bermuda?

JT: No, I am American. I was born in South Carolina, USA but I have lived here all of my life (since I was three weeks old).

SS: What is your high school Alma Mata?

JT: Cedarbridge Academy

SS: If you can describe yourself using one word, what would it be?

JT:it would be “Undefined”.

SS: What are some things or people you are absolutely obsessed with and why?

JT: I am obsessed with clothes; honestly, it’s my life, it is a sickness. I just see it as a great way to express myself, because I definitely express myself through my clothing.

SS: Describe your sense of style?

JT: I don’t really want to say I have a sense of style. I just like to pick up off of different trends. Sometimes I want to be classy, and sometimes I want to be urban, so I don’t have a specific style I just pick up things and mesh it all together.

SS: How important is fashion to you?

JT: If I had a choice between fashion and food I would choose fashion. I eat, sleep and breathe fashion.

SS: At what age did you realise you love clothes, shoes, and everything else that has to do with fashion?

JT: I don’t remember how old I was, but I can tell you the moment. I was watching Mary-Kate and Ashley (the Olsen twins), and I was in primary school at this time, but it was the movie where they went to FIDM Fashion Institution; which is actually a college in LA where I want to attend, and they did a tour. After that moment I knew this is what I wanted to do for the rest of my life.

SS: Who influenced your interest in the world of fashion?

JT: Mary-Kate and Ashley Olsen!

SS: Why did you name your blog Undefined Threadz? What meaning does it hold?

JT: I named it Undefined Threadz because I feel like there is no way to actually define my style and then threads because that is what clothes are made from.

SS: What made you want to create your upcoming shop that will co-exist with your blog?

JT: I want to be a buyer someday, because I’m always looking for clothes and trying to find clothing that I like, so what better way to showcase it then to sell it myself. More so, I wanted a place for people who design clothes who don’t really have an outlet to be able to sell them on my website.

SS: Do you have big plans for Undefined Threadz? If so what are they?

JT: I really have some major plans brewing. After this past Evolution Local Designer Show I really got inspired to create my own line, so I plan on starting my own line, which really excites me.  Plus, I am going to be just like Shiona Turini…Big tings.

SS: Who are your biggest supporters?

JT: My friends! I mean my family as well, but my friends are my biggest supporters.

SS: How would you describe the fashions here on the island?

JT:  In my opinion I feel like it is basic. Everyone just sees one trend and they run with it; no one is really original besides a handful of Bermudians that I noticed. Honestly, it is such a shame but I plan to change that.

SS: What makes you different from other fashion bloggers in Bermuda?

JT: I am different because I actually like to give other people whose fashion; for example, people I see on the street, or other bloggers I like recognition. I want to put them out there, because I feel like my blog doesn’t just have to be about me, it can be about everyone else too.

SS: What do you love about being Bermudian?

JT: I like how we were raised. Bermudians are very polite and I love that, because you know when you go to some places around the world and the people just don’t have any manners. However, we always say good morning and good afternoon and I love that. It tickles my tummy; it really excites me!

SS: Lastly, what advice would you give to those reading this who wishe to brand themselves like you are now?

JT: Number one consistency is key. For myself it’s been hard to keep up with everything, because I have a job and priorities that at the moment don’t match up with what I am trying to do.

Another piece of advice I would give them is to just go for it and take the plunge. I was waiting forever to start my blog because I wanted it to be perfect, and it is nothing wrong with that, but now that I have actually started I realise I didn’t have to wait as long as I did. Personally, I feel like I could have been way further than I am if I would have done it sooner, so If you believe in yourself and have people that believe in you just go for it, and you will learn along the way because that is life and it is apart of the process.

To check out Jahchey's blog, visit

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